Our Values
We have opinions about how skincare should be made. These are them.
Effective Without Excess - Every ingredient is there for a reason. No fillers, no trend-chasing. If it doesn't do something meaningful for your skin, it doesn't make the cut.
Transparency - You have the right to know exactly what you're putting on your skin. Full ingredient lists, plain language, no proprietary blends hiding behind vague claims.
Clean - No parabens, no sulfates, no synthetic fragrances, no ingredients with known long-term health concerns. We hold ourselves to Ulta and Sephora Clean standards. Not because we have to, but because your skin deserves it.
Sustainability - The beauty industry has a waste problem. We're not interested in contributing to it. Elixir no. 1 comes in a refillable glass bottle designed to stay on your vanity for years. Refills are the same formula, less waste, no new bottle in a landfill.
Impact Through Action - Every purchase supports the Bettie Brand Fund, a nonprofit providing women in need with a hand up, not a hand out. Because a brand built by women, for women means something hollow if it stops at the bathroom shelf.
These aren't aspirational statements. They're the decisions we make every time we formulate, package, and sell a product.
Leah + Mary, Co-Founders